01Two kinds of data
Account data is information about the builder organisation and its users, such as names, work emails, roles and billing details. Buyer data is information the builder brings into the platform about property enquirers and customers, such as contact details, unit preferences, site visit notes, booking records and payment schedules. For buyer data, the builder decides what is collected and why, and we process it on the builder's instructions.
02What we collect
Details submitted through signup and contact forms; account settings and user roles; lead, inventory, booking and payment records created by your team; enquiries received from connected sources such as property portals, lead ads and project websites; and technical logs such as sign-in times, device type and IP address used to keep accounts secure.
03How we use it
To run the features you use, including enquiry capture, Buyer Intent AI scoring, site visit reminders, demand letters and reports; to provide support and onboarding; to secure accounts and detect misuse; and to send service notices about your account. We do not use buyer data to market our own services to your buyers.
04Buyer Intent AI
Lead scores are produced from activity recorded against each lead inside your account, such as brochure opens, floor plan views, call outcomes and visit feedback. Scores are guidance for your sales team and are not used to make decisions about any buyer on our side. Buyer data from one builder is never used to score leads for another builder.
05No selling or sharing between builders
Buyer data is never sold, rented or shared with other builders, brokers outside your network or data brokers. Channel partners see only the leads they registered and the information you choose to share with them.
06Communication with buyers
Messages to buyers are sent on behalf of the builder, through channels the buyer has agreed to. Opt-out requests received through any message are recorded against the lead and honoured across reminders and campaigns.
07Service providers
We use carefully selected providers for hosting, email delivery and payment processing. They receive only what is needed to perform their service and are bound by confidentiality and data protection terms.
08Security
Data is encrypted in transit and at rest. Access inside your account is controlled by roles you assign, and changes to leads, units, bookings and payments are logged. Our staff access customer accounts only to provide support you request or to keep the service secure.
09Retention
Account and buyer data is kept while your subscription is active. After cancellation, data remains available for export for 30 days and is then deleted from active systems, except where records must be kept to meet legal or tax obligations.
10Your choices
Account users can update their details in settings or ask us to correct or delete them. Buyers who want to access or remove their information should contact the builder they dealt with; we will help the builder respond.
11Cookies
The website uses only the cookies needed to run forms, captcha checks and signed-in sessions. We do not use advertising cookies.
12Questions
For any privacy question, write to us through the contact page and our team will respond.
See also: Terms of Service · Refund Policy